Portfolio Website Tips for Photographers

While platforms like Instagram, Flickr and 500px are all great options for showing your work, it’s also a good idea to have a website. A website will help you convey professionalism, market yourself to your ideal client as well as set expectations for what you offer. And with tools like Squarespace, Wordpress and Wix, it’s easy to put one together. Here are some tips for an effective site.

for your portfolio ...

  • Don’t include all your work – just your best. Be selective and show what you’re proud of.
  • What type of work do you want to be hired for? Make this the focus of your portfolio.
  • Keeping that in mind, you’ll also want to show your range.
  • Be strategic about the order. Place your best photos at the beginning and end. Draw your visitors in, and then make the ending memorable.
photography portfolio gallery example

for your website design ...

  • Use a simple, clean design. Let your photography be the focus.
  • If you’re using a template, customize the settings (fonts, colors, etc.).
  • Don’t go overboard: stick to just a couple fonts.
  • Make the navigation simple and easy to use, without too many menu items. If all you have is “about,” “contact,” and “portfolio,” that’s fine.
  • Make your contact information easy to find. Depending on your layout, you may want to put it in your footer or header so that it shows up on every page.
  • Understand your audience. What type of clients are you trying to attract? This will affect your design choices. If you’re a corporate photographer, for example, your fonts and colors should convey professionalism. Wedding photographers typically make use of white space and feminine typography.
photographer's website example

for your about page ...

  • Distinguish yourself from other photographers by spending some time crafting this page.
  • Make it clear, concise, and creative.
  • What’s your approach to photography? What do you love about it. Tell the story of what led you to this point of view. Talk about how you got started, and what your plans are for the future.
  • Make it personal. Include a few unique details about yourself.
  • Make sure to have a great self-portrait! 
photographer's website about page example