Business cards are an essential part of your marketing toolkit when you’re trying to book clients or establish yourself as a professional photographer. They’ll help you convey legitimacy, make a lasting impression, and ensure that you don’t miss out on any opportunities to connect.
Here are some tips for well-designed card ...
1. Prioritize your contact information.
The purpose of a business card is to make it easy for people to contact you. Prioritize this when you’re designing your card. Make sure your contact information is easy to spot at a quick glance, and easy to read. Keep it all on one side.
The most important things to include will probably be your name, phone number, email address, and a link to your website.
If there’s room, you can include social media links, but don’t go overboard. People should be able to use your website to find all of your other important links and platforms, so don’t stress about trying to include everything. Resist the temptation to shrink down your text to fit as much information as possible. A clean, clutter-free design is more desirable.
2. Use consistent branding in your design.
Match your design to the aesthetic of your portfolio. Ideally, your card will give people an idea of what type of work you do.
Consider what type of people you’d like to hire you. This will determine whether you want something playful, or if you’ll need a more sleek and polished look.
As a photographer, you have the opportunity to get more creative with your design than professionals from other industries.
3. Think about practicality.
Again, keep all of your contact information — and other critical info — on one side. Your other side can feature your logo, a picture, and other non-critical information. Most photographers choose to utilize both sides of the card.
Keep fonts simple and easy-to-read. In general, you’ll want to stick to two.
As a photographer, you’ll want to make sure that your business card shows that you have good design sense. Photo editors and art buyers really pay attention to things like font choice, shapes, and color.
4. Consider including a photo.
Use your card to show off one of your photos. This will give people an idea of what type of work you do. Choose carefully, though. This might be the one chance you have to inspire someone to view the rest of your portfolio.
Make sure that the photo you choose is representative of your work. If you generally shoot portraits, your business card should feature a portrait, not a landscape.
You may also choose to show a couple smaller photos.
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Visit fairwayprinting.com to learn more about our printing and design services.