Why You Need a Photographic Niche (And How to Find One)

Why find a photographic niche?

Establish credibility and build your reputation. This can help you bring in referrals. If someone is looking for a wedding photographer, for example, they are most likely going to ask their friends if they know a good wedding photographer, specifically. Same goes for newborns, headshots, etc.

Focus your marketing efforts. When you narrow your target market, your marketing efforts will be more effective. You'll have a more focused and higher quality message, and a better understanding of where to promote yourself. You're more likely to find the people who want what you're selling.

Stand out from the crowd. Consider a more specific, uncommon niche — such as tattoo photography — that will allow you to stand out from the crowd. While you may not be casting the widest net, for those who are interest, you've caught their attention and established yourself as an expert — you'll be the go-to person.

How to choose a niche

Some questions to ask yourself: 

  • What do you enjoy doing?
  • What are you good at?
  • How well does it pay?
  • What is the competition?
  • How difficult is it to break into?
  • Is there any special equipment required?
  • Is it contingent on location?

Some common niches

  • weddings
  • newborns
  • children / families
  • portraits
  • headshots
  • fashion
  • stock
  • product
  • food
  • landscape
  • street
  • architecture
  • travel